Le marketing de la RSE s’est-il construit sur des mythes ? Et comment en sortir ?
Les marques qui ont voulu manifester leur engagement RSE se sont souvent basées sur des croyances qu’on sait aujourd’hui être fausses.
ESG
50 Global Sustainability Leaders interviewed in the 2nd Ipsos ESG Council Report: Retreat from ESG, or Reset?
Key learnings from the 2025 Ipsos ESG Council Report: 50 Sustainability Leaders interviewed.
Is ESG Dead? The tension between profitability and sustainability is here to stay: How to deal with it?
Reflections from the Ipsos 2025 Almanac on a year in ESG, in which Sue Phillips, Chief Sustainability Officer, calls 2024 a ‘flip flop’ year for ESG and sustainability – two steps forward, one step back. Impact on business? > Flip: The upcoming Ipsos ESG Council report, due in January 2025, reveals that while 55% of … Lire la suite